- Scaled Mugg & Bean from 30 → 150 stores (including international launches)
Keynote Speaker - Larry Hodes
Scaling Smarter: Franchising, retail, leadership,
brand consistency
Larry Hodes helps franchisors, franchisees, and multi-store leaders scale smarter, lead stronger, and protect their brand equity.
Why Larry? (The Scaling Specialist)
I’ve lived the scaling journey as a franchisor, franchisee, and operator. I know the pitfalls of growth and how to avoid them. With 20+ years of scaling brands, I bring practical frameworks that make growth sustainable.
Proven Scaling Experience:
- Former HR Director at Compass Group SA (600 sites, 6,500 staff)
- Built, owned, and sold multiple franchises and restaurants
- Creator of The World’s Greatest Multi-Store Leadership Program™
- Featured on BBC Business & national media
- FASA Membership Committee member
I’ve spoken at industry events and currently serve on the FASA Membership Committee.
Keynote Topics
Each keynote is story-driven, practical, and designed to equip leaders with tools to scale smarter.
Explore the summaries below or download the full Speaker Kit for in-depth details.
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The Inner Game of Multi-Store Mastery: Winning From the Inside Out
Success starts from within. This keynote reveals the 6 Inner Wins that empower leaders to manage multiple locations with focus, resilience, and confidence, shifting from firefighting to calm, strategic leadership.
Larry’s most requested and signature keynote
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Operational Excellence: Brand Standards That Stick
Consistency is your brand’s superpower. Learn how leading franchisors and retail brands turn standards from checklists into culture, building teams that live the brand, not just follow it.
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Built to Scale: Scaling Without Losing Control
Growth without chaos is possible. This keynote unpacks how world-class franchisors and retail leaders build scalable cultures, align their leadership, and maintain brand integrity while expanding fast.
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The Inner CEO: From Compliance to Commitment
When everyone thinks like an owner, everything changes. This keynote inspires leaders at every level to shift from compliance to true commitment, driving accountability, pride, and proactive performance across the brand.
What audiences value most about Larry
Larry isn’t just motivational; he delivers the actionable insights with practical tools, leaders can apply immediately.
Audiences walk away with
Real stories from scaling iconic brands
Frameworks to improve performance the next day
Humour and authenticity that keep people engaged
A clear, actionable roadmap to scale with confidence
Ready to bring scaling clarity to your event?
Whether it’s a franchise or retail conference, leadership summit, or corporate strategy offsite, Larry brings proven frameworks and lived experience to the stage, leaving audiences inspired, equipped and ready to scale smarter.